Authentic Travelling

Glasgow

Healing the Planet

Authentic Travelling

Description
Scotland is renowned for its breathtaking landscapes, rich history and vibrant cultural heritage, attracting millions of tourists each year. Tourists are increasingly looking for authentic and local experiences. At the same time environmental sustainability is a crucial challenge to overcome when travelling. As people are increasingly aware of the environmental sustainability issues, they might not have any options. How should the tourism journey look like in the future? How might we design the next-generation authentic and sustainable tourism experience in Scotland? How can we utilise tourism activities in strengthening the local communities instead of just putting more pressure on them to serve the tourists? How should the sustainability of travelling be presented to tourists making the decisions? How can we take authenticity and sustainability into account already when planning and booking the trip?
Contact person
Janne Eskola
Janne Eskola

VP

+358 40 661 9940

janne@demola.net

Heini-Marja Rintaniemi
Heini-Marja Rintaniemi

Program Manager

+358 50 582 7401

heikku@demola.net

Concluded project

Basic information

Apply by

17 Sept 2024

Location

Glasgow

Teamwork

In person

Language

English

Timeline

Project starts

06 Jul 2024

Kick-off

02 Oct 2023 - 03 Oct 2023

Final session

12 Dec 2023 - 24 Oct 2024

Project ends

24 Oct 2024

Related tags

#authentic brands

#authenticity

#service design

#sustainable tourism

#tourism